Instagram DM style videos for brands and client work

MockClip's Instagram DM template recreates Instagram, a trademark of Meta Platforms, Inc., and MockClip's licence grants no rights in it on any plan, so it is for your own content, not for client videos or paid ads. For a direct-message scene in client work, MockClip's terms point to the brand-free Text Chat on the Studio plan.

Text Chat is an original messaging app and does not copy Instagram's look. If a campaign needs Instagram's own DM screen, MockClip's licence does not cover it, and the terms say to check the owner's brand rules first.

Open Text Chat See the Studio plan

Text Chat in a client's purple: a follower books a haircut by message.

Which template for which job

For the client's campaign: Text Chat

A customer asking about a product, a booking confirmed, a follower's question answered: Text Chat tells these as a conversation under the client's colour, with a contact name that can be a handle, typing indicators, reactions, read receipts and images.

It does not reproduce Instagram's inbox, profile header or photo-message treatment. For a campaign built around Instagram's own screen, that is a question for the brand owner's rules, not something MockClip's licence covers.

Text Chat →

For your own channel: the Instagram DM template

The Instagram DM template is for your own content: creator skits, reaction formats, explainers. Free, Pro and Creator cover your own content, monetised posts included.

MockClip is not affiliated with Meta. Don't present a clip as a real conversation where that would mislead people, and don't suggest that Instagram or Meta endorses you or your product.

Instagram DM template →

From the Instagram DM template to Text Chat

Kept: A one-to-one conversation, typing indicators, emoji reactions, read receipts, images, light and dark themes.
Yours: The accent colour on your bubbles, and a contact name that can be a handle such as "studio.sol".
Not in Text Chat: Instagram's own design: its header and bubble style, and photo and video messages that blur before they sharpen.

How to make it

1
Open Text Chat
Set the client's accent colour, a handle as the contact name, and dark or light.
2
Write the DM exchange
The customer's question and the brand's answer, with typing and a reaction; or describe it and let Describe it write it.
3
Frame it for Reels
Vertical 9:16 with or without the phone, or square 1:1.
4
Export
MP4 or GIF on any plan; transparent MOV or WebM on Creator and Studio.

Frequently Asked Questions

Can I use a fake Instagram DM in a client's ad?

Not under MockClip's licence. The Instagram DM template recreates a design that is a trademark of Meta Platforms, Inc., MockClip is not affiliated with Meta, and its licence grants no rights in that brand on any plan. MockClip's terms say to use a brand-free app for ads and client work, and to check the owner's brand rules before using their design in advertising.

Is there a brand-free app that looks like Instagram DM?

No. MockClip's brand-free Text Chat is an original messaging app; it does not copy Instagram's inbox or bubbles. It covers the conversation itself: typing, reactions, read receipts and images, in your client's colour.

What can I use the Instagram DM template for?

Your own content on any plan, monetised posts on your own channels included. Don't present a clip as a real conversation where that would mislead people, and don't suggest that Instagram endorses you.

Which plan do I need for brand campaigns?

Studio. On Free, Pro and Creator, MockClip videos are for your own content, monetised posts on your own channels included. Work for clients and paid ads need Studio (€19.90/month), which also removes the watermark from the brand-free apps. Every brand-free app can be tried on any plan with a watermark, and every paid plan can get a company invoice with your VAT number.

Guides

Client videos for other apps